Culture. Design. Technology.

Recognized as one of the premier Kyrgyz labels honoring ancient cultural tradition and creating new, exciting fashion, AIDAI silk and felt accessories connect the timeless myths of the Silk Road, woman leaders, and the spirit of innovation.

"Atlanta’s vibrant retail market and arts community is filled with women that support the power of cultural heritage. Around the world I look for unique beauty in all things. I love my shall and I'm coming back to get more! Thank you!"

Vanessa - @ Atlanta Modern Art

“There's something special about a woman who feels good in her clothes — and I wear my AIDAI scarf as a personal statement — for artisans and as a way to express myself, express my appreciation of natural beauty"

Lisa - @ Jackson Hole Music Festival

my work is about natural and photography and the ancient myths of these incredible scarves go perfectly together"

Alina - @ Instagram for Landscape Conference

In reality, a lot of artisanal work is incredibly complex AIDAI is more relevant than ever as fashion makes sustainability and the UN SDGs front and center"

Cynthia - @ San Francisco Sustainable Fashion




AIDAI Designs was founded by Aidai Asangulova in 2001. Aidai is an award-winning fashion designer as well as a leader for cultural revival in Kyrgyzstan. Her work combines traditional techniques with a modern design aesthetic, seamlessly weaving together the old and the new. Aidai uses an original hand-rolling technique she created to fuse wool felt with other textiles, especially high quality silk.

AIDAI is produced by Studio Bukon, led by Aidai and her sister and fellow designer, Nuzhamal Asangulova. Studio Bukon employs 20 master artisans. Located in the capital of Bishkek, Studio Bukon has received numerous awards and has been invited twice to create exhibits at the National Museum of Fine Art. Aidai is also the co-founder of the annual World of Felt Festival to celebrate Kyrgyz traditional clothing.

T E C H N O L O G Y
AIDAI brand collection is a funded pilot project that includes smartphone innovation:

  • training for artisans with Google Workplace

  • currency token program with Crypt 1

  • content production with InShot

  • training and instruction with Capital For Creatives

To learn more about the Mobile Action Content Program and our strategic pathway for helping artisans join the global marketplace please visit our site or contact our team.